We share news and articles from the UX world
Usability testing shows you exactly where (and why) your customers have problems using your product. Companies that invest in usability testing see direct return on investment (ROI) through increased sales and revenue, lower development cost and time, lower support costs, increased productivity and user satisfaction.
In this series, we’ll be conducting so called “proto-research sessions” to demonstrate the kinds of insights that can be collected from even informal research.
How do your customers look at your website? By understanding your users’ online behaviors and viewing patterns you can design websites that are both usable for your customers as well as help you meet your business objectives. What is eye tracking? Eye tracking is the measurement of eye activity. Where do we look? How long are we […]
