About Us

Digital Haute Couture
Team since 1435 AH 😉

We are a team of digital craftsmen with international expertise dedicated to helping your business grow and engineering beautiful experiences.

Come and meet us at Saudi Arabia’s first usability lab.


With offices in the heart of Riyadh, Dubai Design District, and Central London, UXBERT Labs is an award-winning CX/UX, Digital Innovation and Experience design lab. We’re the only innovation lab in the region focusing on scientifically proven e-commerce and digital product research, training, consulting, design and development.

Hosting the first Usability Lab in the Kingdom, we use state of the art technologies like eye tracking research devices and industry-leading usability research software to bring Saudi businesses a facility where they can focus on user research, evaluation and user testing of all their web and mobile applications and services across various devices and browsers.


The team consists of certified usability and user experience professionals that spend their days creating in-house UXBERT products, researching, consulting and training companies and entrepreneurs for their products.

UXBERT Labs is also a startup accelerator that provides entrepreneurs with start up capital, resources and lean UX and MVP business expertise to test, validate and present their ideas and get their startups off the ground.

Our Beliefs

We believe in designing and building web and mobile applications that work for people, NOT the other way around. From research, to design, to testing, we do not stop until your customers are smiling and your business is booming. We do this by practicing scientific, data-driven techniques and processes that our expert consultants have perfected over the years.

The clients we work with depend on us to ensure that their websites, applications, intranets and products are designed to meet their user’s needs and their business’s goals. We are experts in User Experience, Usability Engineering & User Research and helping our clients and their customers achieve their full potential is why we do what we do.

Meet The UXBERT Lab’s Executive Team

With over 120 full time team members, everyone on the UXBERT Labs team believes in and is guided by the philosophies and principles that we champion. Namely, the singular belief that by designing for the needs of the user we are able to create products that are loved by all. This carries through in our partnerships with clients. For us, there’s nothing better than working, learning and creating together. We are proud of the work that we do, and the people that we work with.


  • Nadeem Bakhsh
    Nadeem Bakhsh CEO

    13 years of Digital and UX experience in the UAE, UK and USA. Nadeem has a Master’s in Electronic Technologies for Business specializing in Usability, and a background in Genetics and Computer Science from the University of Manchester. Nadeem speaks human and thinks in code.


    11 years of management experience in the UAE and Saudi Arabia. American educated with a BBA in Marketing & Business Management from the American University in Dubai. Managing partner of Faheem Bakhsh Holding for the past 10 years, serial entrepreneur with 7 successful companies. Faheem inspires and leads the team’s vision.

  • Yousef Shanti
    Yousef Shanti Head of Digital Innovation & Experience Design

    10+ years of user interface and user experience design in Saudi Arabia and Jordan. Yousef hold’s a bachelor’s degree in Computer Science from HU and an MBA from Anglia Ruskin University. Yousef specializes in Digital Transformation, UX, Usability and User Interface Design focused on delivering engaging designs with rich aesthetic User Experiences.

  • Farrukh Bandey
    Farrukh Bandey Head of Product & Marketing

    12 years of market and user research experience in Saudi Arabia, UAE and UK. British educated with a Master’s Degree in Marketing Management from Middlesex University and a Bachelor’s degree in Law. Farrukh Specializes in User Research, User Experience, Digital Marketing and Content Strategy.

  • Hamdi Missaoui
    Hamdi Missaoui Head of Commercial

    12+ years of global digital experience, starting as a software engineer on vast projects and startups of different complexities to managing multi-million dollar projects and portfolios. Hamdi loves bringing business sense to digital solutions and products. Scouting for raw ideas, using design thinking to polish (or abort) new concepts. He builds, leads and aligns teams on a clear vision and actionable goals with a lean mindset.

  • R2D2
    R2D2 Head of Interaction Experience

    38 Years of experience in Human Computer Interaction, R2 is the senior robot in residence at the UXBERT Usability Labs. Do not mention Darth Vader in front of him. Jokes aside, if you want to join our 120+ team of digital superstars, you should apply here!