We share news and articles from the UX world

User Experience (UX) Design and User Interface (UI) Design are some of the most misused terms in our industry. Job advertisements often write “UI/UX’ as if they’re interchangeable. But what is the difference between UX and UI? What exactly is meant by ‘good UX’ or ‘poor UI’? In this article we’ll take a deeper look at what each of the terms mean.


Usability testing shows you exactly where (and why) your customers have problems using your product. Companies that invest in usability testing see direct return on investment (ROI) through increased sales and revenue, lower development cost and time, lower support costs, increased productivity and user satisfaction.
In this series, we’ll be conducting so called “proto-research sessions” to demonstrate the kinds of insights that can be collected from even informal research.


Our all-female July meetup was an exciting evening with local and international developers, designers and students joining. In this recap article we do a quick run down of how the evening went.

How do your customers look at your website? By understanding your users’ online behaviors and viewing patterns you can design websites that are both usable for your customers as well as help you meet your business objectives. What is eye tracking? Eye tracking is the measurement of eye activity. Where do we look? How long are we […]

December’s monthly meetup on “Building an On-Demand App” was one of our most popular yet. A brief recap of the discussion as well as slides from the event.


Usability testing is crucial for the survival of your business online. It shows you exactly where your customers have problems using your website, mobile app or software. You could have built the most beautiful and technologically advanced product, but if your users can’t use it, it may as well not exist. “If the user can’t use it, […]


UX design is a huge field. So where do you start? Here’s a collection of the best UX blogs that both novices and pros follow.


Quotes! Everyone loves quotes! They’re quick snippets of wisdom from some of the smartest people out there. Bite sized bits of knowledge with gravitas. And most importantly, they’re great for tweeting and making you sound smart by association 🙂 When it comes to UX, there are a lot of really really smart people out there saying […]


The final article in our 3-part series on Designing an Arabic UX. We conclude the series by looking at challenges that come with usability testing in Saudi Arabia.


The second article in our 3-part series on Designing an Arabic User Experience. In this article we look at some of the unique usability considerations when designing arabic user interfaces.


The first article in our 3-part series on designing an Arabic user experience and the unique UX & usability considerations that come with it.
