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In this article we detail 13 psychological principles that UX designers should understand and use when designing any product.

Usability is important. It’s the foundation of any successful website or mobile application. It doesn’t matter how beautiful your design is, if it isn’t usable and useful, no one will use it. [...]

Expert reviews are a method used to identify usability problems with a user interface design. While there are many different sets of guidelines that can be used to conduct reviews, Jakob [...]