Why UX is Not UI

User Experience (UX) Design and User Interface (UI) Design are some of the most misused terms in our industry. Job advertisements often write “UI/UX’ as if they’re interchangeable. But what is the difference between UX and UI? What exactly is meant by ‘good UX’ or ‘poor UI’? In this article we'll take a deeper look at what each of the terms mean.

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Usability Engineering in Saudi Arabia: Ministry of Interior E-services

Usability testing shows you exactly where (and why) your customers have problems using your product. Companies that invest in usability testing see direct return on investment (ROI) through increased sales and revenue, lower development cost and time, lower support costs, increased productivity and user satisfaction. In this series, we'll be conducting so called "proto-research sessions" to demonstrate the kinds of insights that can be collected from even informal research.

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How To Choose the Best Software Development Company In Saudi Arabia

Saudi businesses are investing heavily in technology. With a growing software development market in the Kingdom, choosing a company that is a perfect fit in terms of ability, experience, and budgeting is a difficult choice to make. To help you make an informed decision, we’ve (an experienced software development company ourselves) listed the most important things to look out for when choosing the best software development company in Saudi Arabia for your projects - big or small.

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6 Easy UX Fixes to Boost Conversions on Your Ecommerce Website

Conversions and user experience are closely linked. When customers want to buy something from your website, they are more likely to go through the entire shopping process and make a purchase if the quality of their experience is delightful. Below are some design recommendations to improve consumer user experiences and boost your conversion rates through […]

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