Usability Engineering in Saudi Arabia: E-commerce Website Souq.com

In the first of our Usability Engineering series, we ran some quick usability tests on e-services available through the Saudi Ministry of Interior’s website. The aim was to show how even the simplest usability tests can bring to light significant usability flaws in your design. Moving away from government e-services, for our second article in […]

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Why UX is Not UI

User Experience (UX) Design and User Interface (UI) Design are some of the most misused terms in our industry. Job advertisements often write “UI/UX’ as if they’re interchangeable. But what is the difference between UX and UI? What exactly is meant by ‘good UX’ or ‘poor UI’? In this article we'll take a deeper look at what each of the terms mean.

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Usability Engineering in Saudi Arabia: Ministry of Interior E-services

Usability testing shows you exactly where (and why) your customers have problems using your product. Companies that invest in usability testing see direct return on investment (ROI) through increased sales and revenue, lower development cost and time, lower support costs, increased productivity and user satisfaction. In this series, we'll be conducting so called "proto-research sessions" to demonstrate the kinds of insights that can be collected from even informal research.

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