User Research, Are You Doing It Wrong?
As more and more organizations pour resources into their online presence the focus has turned to building and designing usable websites rather than those that are just ‘pretty’ or [...]
Tight Budget? Discount Usability to the Rescue!
Test, test and test again. That's a lot of testing. But what if you're on a tight budget. How can you afford to dedicate resources to usability testing? Thinking about it like this results in [...]
Designing Content as Part of the User Experience
There is more to UX Design than the visual element. While it is an essential part of the UX process, visual design is just one part of many. Your content is also instrumental in designing a [...]
Do Your Customers Remember Their Experience?
Our memories are an important part of who we are and what we do. While events we experience in our lives act as the catalyst that shape who we are, our memories of these events that play the key [...]
Personas: Designing for the Right Users
We are not our users. We don’t think like our users think. We don’t behave how our users behave. This simple assertion is the starting point for the UX process. The next step is to find out ‘How’ [...]
Experience Maps: Unlocking the Customer Journey
Experience maps can be a useful research tool for designing complex products as part of a large team. In this brief article we summarise some of the essential elements needed to create useful [...]
