Articles

Partnering with UXBERT Labs' HalaYalla platform, the GSA is leading the way on digital innovation in the Kingdom through the use of Sharek's e-visa platform

Rather than just give you our take on what UX Design is (don’t worry, we've included that as well), in this article we’ve compiled a collection of definitions and explanations from UX Design professionals who walk the walk as well as talk the talk.

Our recommendations of must read UX books. These aren’t the only ones out there, but every book on this list has a claim to being an all-time great one.

A list of the most popular available tools UX professionals use for user research, design, analytics and project management.

Slideshare is the world's largest professional content sharing community. So it’s safe to say it’s a great place to go for presentations on any topic. We’ve gathered 7 great presentations that cover steps, guidelines and psychology of UX.

In this article we detail 13 psychological principles that UX designers should understand and use when designing any product.

Customer experience maps are great tools for understanding where your business is falling short in your customer's eyes and how you can improve the overall experience you deliver.

In the first of our Usability Engineering series, we ran some quick usability tests on e-services available through the Saudi Ministry of Interior’s website. The aim was to show how even the simplest usability tests can bring to light significant usability flaws in your design. Moving away from government e-services, for our second article in […]

User Experience (UX) Design and User Interface (UI) Design are some of the most misused terms in our industry. Job advertisements often write “UI/UX’ as if they’re interchangeable. But what is the difference between UX and UI? What exactly is meant by ‘good UX’ or ‘poor UI’? In this article we'll take a deeper look at what each of the terms mean.

Usability testing shows you exactly where (and why) your customers have problems using your product. Companies that invest in usability testing see direct return on investment (ROI) through increased sales and revenue, lower development cost and time, lower support costs, increased productivity and user satisfaction. In this series, we'll be conducting so called "proto-research sessions" to demonstrate the kinds of insights that can be collected from even informal research.