WEBSITE
2025
WEBSITE
2025
Arabia
DISCOVERTHE NEW WAYTO QUIT SMOKING
DISCOVERTHE NEW WAYTO QUIT SMOKING
DZRT is a Saudi-made nicotine pouch brand that supports smokers in quitting cigarettes and vaping, aligned with Vision 2030.
They approached us to understand why their website was underperforming in sales compared to other sales channels.
Ux-Challenges& solutions
Problems Identified
- Weak first impression
- Frustrating navigation
- Low trust signals
- Poor readability
Tackling the Problem?
- Highlighted bestsellers with clear CTAs.
- Updated visuals to match DZRT’s local brand.
- Simplified navigation and menus.
- Made product info easier to read.
- Showcased “Made in Saudi” and “Halal” badges.
- Improved readability with better fonts and layout.
- Swapped sliders for simple product cards.
- Cleaned up the footer with key links and trust signals.
Project Process
UX AUDIT &HEURISTIC ANALYSIS
We began with a comprehensive UX audit of DZRT’s existing website, uncovering usability issues, visual inconsistencies, and missed opportunities to communicate the brand's DZRT experience.
USER BEHAVIORRESEARCH
We examined real user behavior using heatmaps, scroll-depth analysis, and customer feedback to identify friction points and better understand how users explore the site.
UX CONCEPT& WIREFRAMING
Based on research, we created a UX concept that makes content easier to find, simplifies ordering, and highlights key products using clear layout and wireframes.
UI REDESIGN& VISUAL SYSTEM
With a solid structure in place, I created a clean, modern UI system that reflects DZRT’s crafted, high-quality aesthetic—emphasizing elegance, clarity, and mobile-first responsiveness.
INTERACTIVE PROTOTYPE& FLOW TESTING
We built and tested an interactive prototype to validate core user flows, such as browsing bestsellers and starting an order, ensuring smooth interactions across devices.
FINAL CONCEPT& UX PRESENTATION
The outcome is a refined, conversion-driven website experience for DZRT—designed to boost engagement, build trust, and reflect the indulgent.
Impact
The results
- User Growth: +25% total users, +78% new users
- Revenue Increase: +413% overall, driven by better conversions
- Mobile Impact: +10% traffic, +417% mobile revenue
- Desktop Gains: +47% visits, +282% revenue
- Product Engagement: Massive growth in views (+4,631%), cart adds (+387%), and purchases (+423%)
POP ITOpen the lid, take out a punch
SLIP ITPlace it under your lip, against the gum
TASTE ITFeel the tingling sensation? It's working! You can keep it up to 30 min
User Flow
DISCOVERY
& ANALYSIS
We began by exploring the current product to understand the brand, its goals, and the key challenges in the user experience. This helped us define what needed attention.
DISCOVERY
& ANALYSIS
We began by exploring the current product to understand the brand, its goals, and the key challenges in the user experience. This helped us define what needed attention.
UX Methodology
The New Nicotine Pouch Category: A Tobacco Harm Reduction Tool?
Live coverage on MBC - D2RT launches on World No Tobacco Day!
Join Badael and sign the pledge for a smoke free Saudi Arabia
Inspired by the rich diversity of Saudi Arabia’s regions D2RT launches new ‘Flavors of Origin’ line
Conclusion
