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UX/UIApp
Categoryesports tournament
Project Duration4 Weeks
Esports
World Cup
RESEARCH
Wire-framing
DESIGNING
DEVELOPMENT
TESTING
screens showing gaming tournaments
Aug
2024
Saudi Arabia
ipad
RESEARCH
Wire-framing
DESIGNING
DEVELOPMENT
TESTING
Esports
World Cup
Aug
2024
Saudi
Arabia

Legends
Rise Here

overview

The Esports World Cup app was built as a global fan companion for the Riyadh event, offering live updates, schedules, predictions, and interactive features to enhance the fan experience through a dynamic mobile platform.

Image of games and tournaments
EWC tournament schedule
Image of EWC get your ticket now
Team profile with match stats
Esports event app screen
Esports tournaments tickets in mobile

Ux-Challenges & solutions

Ux-Challenges
& solutions

Problems Identified

  • No native mobile experience
  • No user accounts or authentication
  • No live content or personalization
  • No prediction or gamified features
  • No analytics or admin tools
  • No benchmarks due to the uniqueness of the concept
  • Strategy and design were more complex
  • Requirements took longer to define
  • Hard to create meaningful fan engagement

Tackling the Problem?

  • Built a fast, native mobile app for esports fans
  • Focused on gamification, speed, and social features
  • Added user login and personalized content
  • Included real-time updates and notifications
  • Launched a prediction engine with leaderboards and groups
  • Enabled social sharing for more reach
  • Integrated analytics to track user behavior and trends
Esports world cup match challengeImage of games and tournamentsscreen displaying match results

Tackling the Problem?

  • Built a fast, native mobile app for esports fans
  • Focused on gamification, speed, and social features
  • Added user login and personalized content
  • Included real-time updates and notifications
  • Launched a prediction engine with leaderboards and groups
  • Enabled social sharing for more reach
  • Integrated analytics to track user behavior and trends
ewc impact
Impact

Impact

EWC App Impact

  • Thousands joined daily prediction challenges
  • Personalized alerts kept users coming back
  • Analytics helped clients understand fan behavior
  • Social sharing and group play drove higher engagement
The EWCF teams in mobile
Image of EWC clubs
Image of trophy in gold
Image of LCS championship
Two animated characters standing
EWC tournament schedule

UX Methodology

UX Methodology

UX ConceptOur approach was centered on rapid, iterative UX processes to meet event deadlines while maximizing usability:
01
02
03
  • Stakeholder interviews to align goals

  • Requirement gathering and analysis

  • Wire-framing and prototyping

Project Process

01

STAKEHOLDER
INTERVIEWS

Conducted sessions with key EWC stakeholders to understand business goals, user needs, and project expectations.

02

DISCOVERY AND GATHERING
REQUIREMENTS

Collected and analyzed functional and technical requirements to define the project scope and align with EWC's objectives.

03

IDEATION & BRAINSTORMING

Explored creative solutions and user-centric ideas to address identified challenges and opportunities.

04

UX/UI DESIGN

Designed intuitive and visually cohesive user interfaces that align with EWC's brand and enhance user experience.

05

APP DEVELOPMENT
& TESTING & QA

Translated designs into a functional app using scalable, efficient code tailored to EWC's needs. Performed thorough testing to ensure app stability, usability, and compliance with EWC's requirements

06

DEPLOYMENT & POST-
RELEASE DATA MONITORING

Launched the app and monitored real-time performance metrics to optimize user engagement and system reliability.

logo of esports world cup
Design system

Design system

OverviewWe built a flexible, mobile-first design system for the EWC app with bold visuals, reusable components, and clear interaction patterns. It ensured consistency, easy updates, and a smooth experience across all screens.
Image of Design process
Esports competition selection

Some DS Examples

Image of EWC Discover
Image of mobile notes
Image of search bar in mobile
Image of mobile notes
Image of identity verification
text reading "Title" and "Subtitle"
show "Title" and "Subtitle" text
image of text label
image of text label
image of text label
Image of Tab
show "Title" and "Subtitle" text
show "Title" and "Subtitle" text
show "Title" and "Subtitle" text

Conclusion

Conclusion

UX ConceptThe EWC app transformed passive viewing into active participation. By fusing esports excitement with real-time mobile engagement, we bridged the gap between the digital and live event experience all within one intuitive, interactive platform.
Esports competition selection
The EWCF teams in mobile
Esports tournament app screen
EWC tournament schedule
Twisted Minds esports club profile
Image shows all teams
EWC tournament schedule
Image of timi henry valtteri
Image of EWC get your ticket now
Image shows EWC player selection
Esports world cup game details
Image of EWC team members in mobile
Image of EWCF tournaments
Image of EWCF players
Image of TL impact