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UX/UIApp
Categoryesports tournament
Project Duration4 Weeks
Project TypeEntertainment
ipad
RESEARCH
Wire-framing
DESIGNING
DEVELOPMENT
TESTING
Esports
World Cup
Aug
2024
Saudi
Arabia

Legends
Rise Here

overview

The Esports World Cup app was built as a global fan companion for the Riyadh event, offering live updates, schedules, predictions, and interactive features to enhance the fan experience through a dynamic mobile platform.

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Ux-Challenges
& solutions

Problems Identified

  • No native mobile experience
  • No user accounts or authentication
  • No live content or personalization
  • No prediction or gamified features
  • No analytics or admin tools
  • No benchmarks due to the uniqueness of the concept
  • Strategy and design were more complex
  • Requirements took longer to define
  • Hard to create meaningful fan engagement
The ewc app screen 2The ewc app screen 1The ewc app screen 3

Tackling the Problem?

  • Built a fast, native mobile app for esports fans
  • Focused on gamification, speed, and social features
  • Added user login and personalized content
  • Included real-time updates and notifications
  • Launched a prediction engine with leaderboards and groups
  • Enabled social sharing for more reach
  • Integrated analytics to track user behavior and trends
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Impact

EWC App Impact

  • Thousands joined daily prediction challenges
  • Personalized alerts kept users coming back
  • Analytics helped clients understand fan behavior
  • Social sharing and group play drove higher engagement
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UX Methodology

UX ConceptOur approach was centered on rapid, iterative UX processes to meet event deadlines while maximizing usability:
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  • Stakeholder interviews to align goals

  • Requirement gathering and analysis

  • Wire-framing and prototyping

Project Process

01

STAKEHOLDER
INTERVIEWS

Conducted sessions with key EWC stakeholders to understand business goals, user needs, and project expectations.

02

DISCOVERY AND GATHERING
REQUIREMENTS

Collected and analyzed functional and technical requirements to define the project scope and align with EWC's objectives.

03

IDEATION & BRAINSTORMING

Explored creative solutions and user-centric ideas to address identified challenges and opportunities.

04

UX/UI DESIGN

Designed intuitive and visually cohesive user interfaces that align with EWC's brand and enhance user experience.

05

APP DEVELOPMENT
& TESTING & QA

Translated designs into a functional app using scalable, efficient code tailored to EWC's needs. Performed thorough testing to ensure app stability, usability, and compliance with EWC's requirements

06

DEPLOYMENT & POST-
RELEASE DATA MONITORING

Launched the app and monitored real-time performance metrics to optimize user engagement and system reliability.

design

Design system

OverviewWe built a flexible, mobile-first design system for the EWC app with bold visuals, reusable components, and clear interaction patterns. It ensured consistency, easy updates, and a smooth experience across all screens.
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Some DS Examples

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Conclusion

UX ConceptThe EWC app transformed passive viewing into active participation. By fusing esports excitement with real-time mobile engagement, we bridged the gap between the digital and live event experience all within one intuitive, interactive platform.
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