2024
2024
Arabia
Connecting TheBest ofLocalArtist
overview
Misk Art Institute is a cultural organization in Saudi Arabia that supports emerging artists and promotes access to the arts. They partnered with us to redesign their digital platform, making it easier for artists to join courses, apply for residencies, upload work, and engage with exhibitions like Misk Art Week.
Project Process
Stakeholder Alignment
Gathering Requirements
Competitior Analysis
Analysis & Reporting
Information Architecture
Visual Designs
Development & Testing
Project Process
Stakeholder Alignment
Gathering Requirements
Competitior Analysis
Analysis & Reporting
Information Architecture
Visual Designs
Development & Testing
Challenge/Pro Statement
- Missing and incomplete modules disrupted core user flows like course enrollment, artwork submissions, and residency applications.
- Navigation was unclear, with unrelated content grouped together and key features hard to find.
- The platform lacked visual structure and consistency, making the experience confusing and difficult to use.
- Artists had no clear way to explore opportunities or track their engagement across programs.
Solution
UX solution
- To address the main challenges, we began with a full audit and expert review, evaluating the platform using heuristic principles and usability standards. This helped us uncover critical gaps in structure, content clarity, and user flow.
- We conducted a competitive analysis to benchmark similar cultural and art platforms, drawing insights on how best to present artist programs, events, and submission processes.
- Next, we restructured the information architecture, reorganizing content, grouping related features, and defining clearer pathways for key journeys like applying to residencies, joining exhibitions, and uploading artworks. This improved both discoverability and navigation.
- We then designed a full UI system to support this structure, including the creation of a brand-new Misk Art Week module. This involved crafting a clean layout, clear calls to action, and mobile-friendly components that made participation easier and more engaging.
- Together, these efforts created a more intuitive, organized, and user-friendly platform, empowering artists to connect, explore, and contribute with confidence.
UX
Methodology
UX
Methodology
Audit & Expert Review
We began with a comprehensive UX audit and heuristic evaluation to uncover pain points across the platform. This helped us identify usability issues, broken flows, and missing elements, especially in key journeys.
Competitor Analysis
We analyzed regional and global platforms in the art and culture space to benchmark best practices. This gave us valuable insights on content organization, engagement strategies, and user flows that resonate with creative communities.
Information Architecture
We restructured the site’s architecture by grouping related features, removing redundancies, and creating clear content hierarchies. This made it easier for users to navigate between modules like exhibitions, courses, residencies, and events.
Sketches & mood board
We created early sketches and mood boards to explore layout ideas, colors, and visual tone. This helped align the design with Misk’s artistic identity and set a clear direction before moving into final UI design.
UI Design
Using our findings, we explored early concepts through sketches and mood boards to align on tone and layout direction. We then designed clean, mobile-friendly interfaces that reflect Misk’s identity, introducing consistent layouts, clear CTAs, and a structured design system. This included typography, color, and reusable components to ensure an intuitive, inclusive, and scalable user experience.
Audit & Expert Review
We began with a comprehensive UX audit and heuristic evaluation to uncover pain points across the platform. This helped us identify usability issues, broken flows, and missing elements, especially in key journeys.
Competitor Analysis
We analyzed regional and global platforms in the art and culture space to benchmark best practices. This gave us valuable insights on content organization, engagement strategies, and user flows that resonate with creative communities.
Information Architecture
We restructured the site’s architecture by grouping related features, removing redundancies, and creating clear content hierarchies. This made it easier for users to navigate between modules like exhibitions, courses, residencies, and events.
Sketches & mood board
We created early sketches and mood boards to explore layout ideas, colors, and visual tone. This helped align the design with Misk’s artistic identity and set a clear direction before moving into final UI design.
UI Design
Using our findings, we explored early concepts through sketches and mood boards to align on tone and layout direction. We then designed clean, mobile-friendly interfaces that reflect Misk’s identity, introducing consistent layouts, clear CTAs, and a structured design system. This included typography, color, and reusable components to ensure an intuitive, inclusive, and scalable user experience.
Sketches
Conclusion
