UX/UIApp

CategoryFinancial

Project Duration4 Weeks

Project TypeFinancial

Alinma Pay

RESEARCH

WIRE-FRAMING

DESIGNING

DEVELOPMENT

TESTING

Aug
2024

Saudi Arabia

RESEARCH

WIRE-FRAMING

DESIGNING

DEVELOPMENT

TESTING

Alinma Pay

Aug
2024

Saudi Arabia

One StepAhead

overview

Our client, AlinmaPay, a leading digital wallet in Saudi Arabia, offers a range of financial services, including Wallet to Wallet Transfers, International Transfers, SADAD Bill Payments, Local Transfers, and more...

To enhance user satisfaction and help users achieve their financial goals, AlinmaPay consulted us to revamp their application's user experience and interface to drive business impact and user satisfaction

Our role and work included conducting UX research and design activities to assess the current app, identify improvement opportunities, and design innovative user flows, wireframes, and cutting-edge final UI design that is both functional and user-friendly. Client collaboration and effective communication were essential to the success of this project.

Project
Process

Stakeholder

interviews

BRAINSTORMING

sessions

UXR EXPERT

REVIEW

COMPETITOR

ANALYSIS

ANALYSIS AND

REPORTING

VISUAL

DESIGN

DEVELOPMENT

TESTING

Ux-Challenges
& solutions

Problems IdentifiedOur client, 'AlinmaPay,' recognized the growing need to elevate their user experience to stay competitive, retain current users, and attract new ones. With emerging trends and evolving best practices in UX design, they sought to refine existing features and also introduced innovative new ones from the ground up ensuring their application remains modern, user-centric, and aligned with industry standards.

Registration
Wallet-to-wallet Transfers
Wallet Top-up
ATM Withdrawals
Offers
Login
Local Transfer
SADAD Bills
Marketplace
Split Transactions
Cards Issuance
International Transfer
MOI Payments
Gifts
Musaned Integration

Kids Account
QR Code to Send &
Receive Money
Referral Program
Personal Financial
Management
Net Promotor Score
Split Transaction

Results & Enhancements

Tap Into Tomorrow

Design System
& Direction

Design System Dedicated for AlinmaPayWe created a unique design system for “AlinmaPay” for all components used in the application; to ensure uniqueness and competitive advantage.

Flat & MinimalisticWe utilized a hybrid approach between “Flat” & “Minimalist” design directions for the design of this application; to make a seamless and visually-appealing experience.

UX Methodology

Discovery & Analysis

In-depth exploration of “AlinmaPay,” application, 3 expert researchers evaluated its UX efficiency and conducted 25+ competitors analysis reports for more than 10+ local (KSA), regional and global competitors.

Ideate & Define

Collaborative brainstorming sessions with the client; to validate ideas and ensuring alignment with their business needs.

UI Design

Each sprint's wireframes and flows shape the prototype for client review and approval.

Test with Users

Conducted 8 moderated usability tests on the new “AlinmaPay” design, gathering insights to guide future improvements.

Conclusion

We revamped the app by redesigning the user experience, flows, and interface to be visually appealing directly affecting business in many ways. Acting as investigators and problem-solvers, we addressed usability concerns, ensuring every interaction was refined to support “AlinmaPay’s” business objectives.

Discovery & Analysis

Alinma Pay

STC Pay

Mobile Pay

Urpay

Passcode & Biometrics (Face ID/Fingerprint)

Language change - Invite friend Unlink device.

Unlink device - Gift box(Offers).

Language change - Invite friend.

Language change - Unlink device.

Forgot passcode process

Number of Steps/Pages

4 pages - 5 steps

5 pages - 5 steps

4 pages - 6 steps

5 pages - 4 steps

Verification Requirements

Mobile number- ID number - OTP

OTP - ID number - Birthdate

ID - Birthdate - OTP

OTP Birthdate

Consider
Competitors

For the features included in this sprint, the following apps were considered in
the comparison; only local competitors were considered because of the similar
requirements and the Login and passcode process

Consider
Competitors

For the features included in this sprint, the following apps were considered in the comparison; only local competitors were considered because of the similar requirements and the Login and passcode process