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UX/UIWebsite
CategoryEvents
Duration4 Weeks
Golden Pen
RESEARCH
WIRE-FRAMING
DESIGNING
DEVELOPMENT
TESTING
Webpage of golden pen in arabicGolden pen webpage with countdown
Aug
2024
Saudi Arabia
Webpage of golden pen in arabicGolden pen webpage with countdown
RESEARCH
WIRE-FRAMING
DESIGNING
DEVELOPMENT
TESTING
Golden Pen
Aug
2024
Saudi
Arabia

THE GOLDENPEN
AWARD

overview

Is a major literary initiative launched by Saudi Arabia’s General Entertainment Authority (GEA) in collaboration with the Ministry of Culture. Their website is official platform for award submissions, timelines, and public voting. It supports writers, publishers, and filmmakers by providing access to award details, submission forms, categories, and announcements in one centralized Arabic-language platform.

Webpage with arabic textText written in arabic

project Process

01

Moodboard and UI
Inspirations

Defined a culturally resonant, Arabic-first visual language combining prestige and clarity to guide the design system.

02

Ready Testing
Prototype

Built and tested interactive flows for submissions, voting, and category browsing across devices to ensure smooth UX.

03

UI
Screens

Designed clean, accessible interfaces with clear hierarchy, intuitive layouts, and mobile-first responsiveness.

04

Design Direction and UI
Components

Created a modular, scalable UI system with consistent components, accessible typography, and supportive iconography.

Logo in gold with arabic text

Ux-Challenges & solutions

Ux-Challenges
& solutions

Problems Identified
Before the website, the Golden Pen Award had no digital hub—writers couldn’t access info or stay updated, and visibility was low.
The goal was to create a platform that simplifies participation, boosts engagement, and promotes the award’s cultural impact across the region.
Webpage of golden pen in arabicWebpage of golden pen challenge
Image of Webpage in arabic

Tackling the Problem?

A bilingual website was built as the official hub for the Golden Pen Award, supporting both users and organizers. Key features include:

  • Centralized access to award info, submissions, and timelines
  • Digital forms with tracking for novels and screenplays
  • Public voting for the People’s Choice Award
  • Visibility for events, jury news, and winners
  • A strong digital presence to boost credibility and reach across the Arab world
  • The platform became essential for both engagement and promotion.
UX Methodology

UX Methodology

UX ConceptOur approach was centered on rapid, iterative UX processes to meet event deadlines while maximizing usability
01
02
03

STAKEHOLDER INTERVIEWS

TO ALIGN GOALS

REQUIREMENT GATHERING

AND ANALYSIS

WIRE-FRAMING

AND PROTOTYPING

MoodBoard

MoodBoard

OverviewWe built a flexible, mobile-first Moodboard for Golden pen with elegant visuals, reusable components, and clear interaction patterns. It ensured consistency, cultural sensitivity, and a smooth experience across all devices.
Typography layout
Image shows golden pen
Image of group cards
Image shows types of icons
Image of design system
Displays a letters
A set of nine buttons
Image of popups
webpage showing a countdown timer
Colour Pallete

Conclusion

Conclusion

UX ConceptThe Golden Pen Award website successfully transformed the award into a modern, accessible, and visible platform streamlining submissions, boosting engagement, and increasing its cultural impact across the Arab world.
Eight Arabic book covers displayed
Webpage of golden pen
A website pop-up in Arabic with text
Image of Webpage in arabic
Page 3 of golden pen website in arabic
Page 5 of website in black
Page 6 of website with popup
Page 9 of golden pen website in arabic
Image of Webpage in arabic
Page 7 of a website
Page 10 of golden pen website in arabic
Page 11 of website with picture
A website pop-up in Arabic with text
Webpage of golden pen
A website pop-up in Arabic with text
Image of Webpage in arabic
Page 3 of golden pen website in arabic
Page 5 of website in black
Page 6 of website with popup
Page 9 of golden pen website in arabic
Image of Webpage in arabic
Page 7 of a website
Page 10 of golden pen website in arabic
Page 11 of website with picture
A website pop-up in Arabic with text
Banner image of EWC

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