UX/UIWebsite

CategoryEvents

Duration4 Weeks

Project TypeEntertainment

Golden Pen

RESEARCH

WIRE-FRAMING

DESIGNING

DEVELOPMENT

TESTING

Aug
2024

Saudi Arabia

RESEARCH

WIRE-FRAMING

DESIGNING

DEVELOPMENT

TESTING

Golden Pen

Aug
2024

Saudi
Arabia

THE GOLDENPEN
AWARD

overview

Is a major literary initiative launched by Saudi Arabia’s General Entertainment Authority (GEA) in collaboration with the Ministry of Culture. Their website is official platform for award submissions, timelines, and public voting. It supports writers, publishers, and filmmakers by providing access to award details, submission forms, categories, and announcements in one centralized Arabic-language platform.

project Process

Moodboard and UI
Inspirations

Defined a culturally resonant, Arabic-first visual language combining prestige and clarity to guide the design system.

Ready Testing
Prototype

Built and tested interactive flows for submissions, voting, and category browsing across devices to ensure smooth UX.

UI
Screens

Designed clean, accessible interfaces with clear hierarchy, intuitive layouts, and mobile-first responsiveness.

Design Direction and UI
Components

Created a modular, scalable UI system with consistent components, accessible typography, and supportive iconography.

Ux-Challenges
& solutions

Problems Identified

Before the website, the Golden Pen Award had no digital hub—writers couldn’t access info or stay updated, and visibility was low.

The goal was to create a platform that simplifies participation, boosts engagement, and promotes the award’s cultural impact across the region.

Tackling the Problem?

A bilingual website was built as the official hub for the Golden Pen Award, supporting both users and organizers. Key features include:

Centralized access to award info, submissions, and timelines
Digital forms with tracking for novels and screenplays
Public voting for the People’s Choice Award
Visibility for events, jury news, and winners
A strong digital presence to boost credibility and reach across the Arab world
The platform became essential for both engagement and promotion.

UX Methodology

UX ConceptOur approach was centered on rapid, iterative UX processes to meet event deadlines while maximizing usability

STAKEHOLDER INTERVIEWS

TO ALIGN GOALS

REQUIREMENT GATHERING

AND ANALYSIS

WIRE-FRAMING

AND PROTOTYPING

MoodBoard

OverviewWe built a flexible, mobile-first Moodboard for Golden pen with elegant visuals, reusable components, and clear interaction patterns. It ensured consistency, cultural sensitivity, and a smooth experience across all devices.

Conclusion

UX ConceptThe Golden Pen Award website successfully transformed the award into a modern, accessible, and visible platform streamlining submissions, boosting engagement, and increasing its cultural impact across the Arab world.