UX/UIWebsite - APP
CategoryEvents
Duration2 Month
Project TypeEntertainment
Joy Awards
RESEARCH
WIRE-FRAMING
DESIGNING
DEVELOPMENT
TESTING


Aug
2024
2024
Saudi Arabia


RESEARCH
WIRE-FRAMING
DESIGNING
DEVELOPMENT
TESTING
Joy Awards
Aug
2024
2024
Saudi
Arabia
Arabia
An Elite GroupOf worldStars
Stars
overview
The Joy Awards is one of the most prestigious events in the Arab entertainment industry, celebrating excellence across cinema, music, sports, and television. We partnered with the Joy Awards team to craft a visually stunning and technically robust website that reflects the event’s grandeur and global appeal.

Project Process

Stakeholder Alignment

Competitive analysis & Reporting

Design System

UI Design

Development

QA testing
Project Process

Stakeholder Alignment

Competitive analysis & Reporting

Design System

UI Design

Development

QA testing
Challenge/Prob Statement
Challenge/
Prob Statement
The Challenge
The Joy Awards needed a platform that could
- Present a luxurious and international image.
- Highlight world-famous attendees and honorees.
- Offer smooth and responsive browsing across all devices.
- Serve as a media hub for press, nominees,
performances, and red carpet moments.

OUR
APPROACH
APPROACH
OUR
APPROACH
DESIGN
We started with a deep dive into the Joy Awards' branding to ensure the visuals felt premium, cinematic, and elegant.
Key design elements included:
- A black and gold color palette to convey sophistication.
- Large-format imagery to showcase celebrity presence and high fashion.
- Carefully structured sections like Wall of Fame, Lavender Carpet, and Performance Highlights.
- Elegant typography and micro-interactions that elevate the user experience.
DEVELOPMENT
The development phase focused on performance, interactivity, and responsiveness:
- Built on a modular architecture for scalability.
- Optimized for high-resolution media and smooth animations.
- Responsive design for flawless experiences across desktop, tablet, and mobile.
- Interactive elements such as media pop-ups and smooth scroll behavior.
QUALITY ASSURANCE TESTING
Quality assurance was integral to ensuring a polished and stable launch:
- Conducted comprehensive cross-browser and cross-device testing (Chrome, Safari, Edge, Firefox).
- Verified responsiveness across standard breakpoints (desktop, tablet, mobile).
- Checked accessibility compliance for screen readers and keyboard navigation.
- Performed functional testing on all interactive components (e.g., video pop-ups, category tabs).
- Logged and resolved issues collaboratively through bug tracking tools for a smooth user experience.
DESIGN
We started with a deep dive into the Joy Awards' branding to ensure the visuals felt premium, cinematic, and elegant.
Key design elements included:
- A black and gold color palette to convey sophistication.
- Large-format imagery to showcase celebrity presence and high fashion.
- Carefully structured sections like Wall of Fame, Lavender Carpet, and Performance Highlights.
- Elegant typography and micro-interactions that elevate the user experience.
DEVELOPMENT
The development phase focused on performance, interactivity, and responsiveness:
- Built on a modular architecture for scalability.
- Optimized for high-resolution media and smooth animations.
- Responsive design for flawless experiences across desktop, tablet, and mobile.
- Interactive elements such as media pop-ups and smooth scroll behavior.
QUALITY ASSURANCE TESTING
Quality assurance was integral to ensuring a polished and stable launch:
- Conducted comprehensive cross-browser and cross-device testing (Chrome, Safari, Edge, Firefox).
- Verified responsiveness across standard breakpoints (desktop, tablet, mobile).
- Checked accessibility compliance for screen readers and keyboard navigation.
- Performed functional testing on all interactive components (e.g., video pop-ups, category tabs).
- Logged and resolved issues collaboratively through bug tracking tools for a smooth user experience.
key Features
key Features
The challenge
- 2025 Nominee and Award Categories: Clear and engaging layout for exploring
nominees, winners, and event highlights. - Wall of Fame: A dynamic grid showcasing iconic figures from past events.
- Lavender Carpet: A bold hero section celebrating red carpet moments.
- Performances: Embedded videos for immersive content consumption.

Impact
Impact
ImpactThe new website helped position the Joy Awards as a truly global celebration of talent. It brought the elegance of the live event into the digital world, enhancing media visibility and user engagement.

Conclusion
Conclusion
ConclusionThe Joy Awards project allowed us to blend visual storytelling with technical precision. By aligning design and development around the core values of prestige, celebration, and excellence, we created a site that honors the spirit of the awards while delivering a seamless user experience.























