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UX/UIWebsite & App
CategorySports
Project Duration24 months
The Ring
MAGAZINE
Research
Wire-framing
Designing
Development
Testing
Boxing website homepage with headline
An webpage shows the article of boxerSmiling boxer in front of a blurred crowd
Aug
2024
Saudi Arabia
Boxing website homepage with headline
An webpage shows the article of boxerSmiling boxer in front of a blurred crowd
Research
Wire-framing
Designing
Development
Testing
The Ring
MAGAZINE
Aug
2024
Saudi
Arabia

THE BIBLE
OFBOXING

OVERVIEW

Ring Magazine is one of the most iconic names in boxing journalism, delivering coverage to fans worldwide.
They partnered with us to improve the digital experience and grow their subscriber base through a more engaging, user-friendly website.

webpage shows foondra v/s booker
The Ring webpage shows full schedule
Image shows the ring magazine
Boxing rankings screen showing top boxers
Mobile app showing a boxing schedule
The Ring webpage shows full schedule of boxing

Ux-Challenges & solutions

Ux-Challenges
& solutions

Problems Identified

  • Messy layout: Repeated or misplaced sections on key pages
  • Hard to navigate: Important features were hidden or poorly labeled
  • Unclear content: No clear structure, hard to scan info
  • Weak feedback: Buttons and forms lacked clear responses
  • Inconsistent design: Mixed styles hurt usability and trust

Tackling the Problem?

  • Cleaner navigation: Removed duplicates and organized menus
  • Simpler page flows: Rebuilt key pages with fewer steps and clearer actions
  • Better readability: Improved layout and spacing
  • Mobile optimized: Fonts and interactions adjusted for small screens
  • Consistent UI: Unified design across all elements
  • Clear feedback: Added helpful messages and visual guidance
Screenshot of a whole challenge webpageIllustration of king with crown
Screenshot of a whole sponsorship webpage

Tackling the Problem?

  • Cleaner navigation: Removed duplicates and organized menus
  • Simpler page flows: Rebuilt key pages with fewer steps and clearer actions
  • Better readability: Improved layout and spacing
  • Mobile optimized: Fonts and interactions adjusted for small screens
  • Consistent UI: Unified design across all elements
  • Clear feedback: Added helpful messages and visual guidance
Mobile screen displaying The Ring coverThe Ring webpage shows result updateImage shows boxing match preview
Project Process

Project
Process

An image of boxer
An image of boxer

01

UX Audit & Heuristic Analysis

Identified major issues in structure, navigation, and task flows.

The image of C the ring

02

User Behavior Research

Analyzed behavior to uncover friction and trust gaps.

03

UX Concept & Wireframing

Simplified key journeys with clear CTAs and cleaner layout.

04

UI Redesign & Visual System

Applied consistent styles and improved readability across devices.

05

Interactive Prototype & Flow Testing

Tested key flows to ensure smooth, responsive interactions.

06

Final Concept & UX Presentation

Launched a unified, user-centered experience that boosts engagement.

Impact

Impact

The results

  • User Growth: +32% total users, +85% new users
  • Subscription Growth: +298% increase in paid subscriptions
  • Mobile Impact: +14% mobile traffic, +372% mobile conversions
  • Desktop Gains: +53% visits, +245% subscription revenue

Content Engagement:

  • Fighter profiles viewed: +3,920%
  • Rankings browsed: +510%
  • Community signups: +340%
  • Event pages visited: +2,135%
Five covers of Ring Magazine
Image shows boxing match preview
image shows a boxing ranking list
A boxing schedule

Conclusion

Conclusion

UX ConceptBy addressing core UX and UI issues, we helped Ring Magazine deliver a cleaner, more intuitive digital experience that reflects the brand’s authority in boxing journalism. The updated structure, improved clarity, and smoother navigation made it easier for users to engage with content and manage subscriptions, ultimately supporting both user satisfaction and business growth.
Web page of RING Magazine
The Ring webpage shows boxing news
Banner of Listen to The Ring Podcast
The ring page shows featured events
Web page of RING Magazine
The Ring webpage shows boxing news
Banner of Listen to The Ring Podcast
The ring page shows featured events
Web page of RING Magazine
The Ring webpage shows boxing news
Banner of Listen to The Ring Podcast
The ring page shows featured events
Web page of RING Magazine
The Ring webpage shows boxing news
Banner of Listen to The Ring Podcast
The ring page shows featured events
Three vintage Ring magazine covers
Website showing boxing rankings
highlighted event of Fundora vs. Booker
Image shows hall of fame of boxers
Three vintage Ring magazine covers
Website showing boxing rankings
highlighted event of Fundora vs. Booker
Image shows hall of fame of boxers
Three vintage Ring magazine covers
Website showing boxing rankings
highlighted event of Fundora vs. Booker
Image shows hall of fame of boxers
Three vintage Ring magazine covers
Website showing boxing rankings
highlighted event of Fundora vs. Booker
Image shows hall of fame of boxers
Image of registration form with boxer
Website homepage of "The Bible of Boxing"
Ring Magazine membership pricing page
Banner of tyson furry v/s oleksandr usyk
Image of registration form with boxer
Website homepage of "The Bible of Boxing"
Ring Magazine membership pricing page
Banner of tyson furry v/s oleksandr usyk
Image of registration form with boxer
Website homepage of "The Bible of Boxing"
Ring Magazine membership pricing page
Banner of tyson furry v/s oleksandr usyk
Image of registration form with boxer
Website homepage of "The Bible of Boxing"
Ring Magazine membership pricing page
Banner of tyson furry v/s oleksandr usyk
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