Customer experience maps are great tools for understanding where your business is falling short in your customer’s eyes and how you can improve the overall experience you deliver.

In the first of our Usability Engineering series, we ran some quick usability tests on e-services available through the Saudi Ministry of Interior’s website. The aim was to show how even the simplest usability tests can bring to light significant usability flaws in your design. Moving away from government e-services, for our second article in […]

Usability testing shows you exactly where (and why) your customers have problems using your product. Companies that invest in usability testing see direct return on investment (ROI) through increased sales and revenue, lower development cost and time, lower support costs, increased productivity and user satisfaction.

In this series, we’ll be conducting so called “proto-research sessions” to demonstrate the kinds of insights that can be collected from even informal research.

A list of 6 UX guidelines that banks should implement when designing their online experiences in order to deliver optimal customer experiences.

An introductory guide for businesses in Saudi Arabia who want to improve their Customer Experience.

4 Facts About Omni-Channel Customer Experience that will help you understand how best to implement it to benefit your business.

Customer experience is essential for the success of your business. Follow these laws and guidelines to guarantee a flourishing future for your business.